Every year I struggle with trying to get my students to use three levels of reader’s entry into a layout spread in a yearbook page. Examples of reader’s entry would be the main narrative story, the captions, and the third is alternative copy. Alternative copy seems to be the hardest for my students to grasp, but is actually one of the most important components in today’s most popular magazines. People don’t like to read long lengthly articles, rather they like Q&A, info graphics, charts, and stats that keep them longer on the page reading more information than they had originally intended.

In order to try to encourage different types of alternative copy that can reinforce the theme of the yearbook for that year, I decided to try having students find examples of alternative copy that they found interesting and try to think of how it could be used in a yearbook setting around a specific theme idea, as a part of developing a theme.

This is my final project unit lesson plan for course four that allows students to use VoiceThread to create a portfolio of design concept ideas, beginning with alternative copy and hopefully add more topics before actually beginning on layout designs.

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